Aiayu – Sustainable Luxury in Natural Materials
Aiayu is a Danish brand from Copenhagen that combines Scandinavian minimalism, premium quality, and ethical responsibility. The collections are created in exclusive natural materials with a focus on longevity, timeless design, and responsible production.
The Story of Aiayu – from Lama Wool to Global Design
The name Aiayu means “soul” in the Bolivian Aymará language and reflects the brand’s core values. Since its founding in 2005 with lama wool from Bolivia, the range has expanded to include yak and Sartuul wool, soft cashmere, and GOTS-certified cotton. Each material is chosen for its natural beauty, comfort, and durability.
Sustainability in Every Thread
Aiayu works with certified partners, renewable energy, and advanced water purification systems to move towards circular production. Natural colors are used whenever possible to minimize chemicals and ensure pure, biodegradable qualities – in harmony with Scandinavian and minimalist interiors.
Aiayu DOMUS – Home Textiles for the Timeless Home
The DOMUS collection features a curated selection of Aiayu cushions, throws, and home textiles that bring calm, structure, and comfort into everyday life. The focus is on tactile surfaces, durable fibers, and functional design that remains beautiful year after year.
Materials & Qualities
- Wool (lama, yak, Sartuul): warmth, breathability, and natural elasticity.
- Cashmere: extra softness for layering and everyday luxury.
- Organic/GOTS-certified cotton: pure comfort, durability, and reduced chemicals.
- Natural colors: timeless look with lower resource use.
Why Choose Aiayu?
- Timeless design that lasts across seasons.
- Responsible materials and documented processes.
- Longevity through high quality and thoughtful craftsmanship.
- Scandinavian aesthetics that fit modern homes.
Shop Aiayu at Studio Hafnia
Discover the selection of Aiayu cushions, throws, and home textiles at Studio Hafnia. Choose designs in natural materials that combine aesthetics, comfort, and responsibility – created to last.