Aiayu – Sustainable Luxury in Natural Materials
Aiayu is a Copenhagen-based brand that unites Scandinavian minimalism, premium quality, and ethical responsibility. The collections are crafted in exclusive natural materials with a focus on longevity, timeless design, and responsible production.
The Aiayu Story – From Llama Wool to Global Design
The name Aiayu means “soul” in the Bolivian Aymará language and reflects the brand’s core values. Since its beginnings in 2005 working with Bolivian llama wool, the range has expanded to include yak and Sartuul wool, soft cashmere, and GOTS-certified cotton. Materials are chosen for their natural beauty, comfort, and durability.
Sustainability in Every Thread
Aiayu partners with certified producers, uses renewable energy where possible, and invests in advanced water treatment with the aim of a more circular production. Natural, undyed shades are used whenever possible to minimize chemicals and ensure clean, biodegradable qualities – in harmony with Scandinavian, minimalist interiors.
Aiayu for the Home – Bed Linen, Cushions and Throws
Aiayu creates textiles that balance function, comfort, and aesthetics. The bed linen is made from 100% GOTS-certified organic cotton and stands out for its soft, breathable, and hard-wearing quality designed to last year after year. The DOMUS collection also includes a curated selection of cushions, throws, and home textiles that bring calm, structure, and tactile beauty into everyday life.
Materials and Qualities
- Wool (llama, yak, Sartuul): warmth, breathability, and natural elasticity.
- Cashmere: extra softness for layering and everyday luxury.
- Organic/GOTS-certified cotton: pure comfort, high durability, and fewer chemicals.
- Natural colours: timeless expression with lower resource use.
Why Choose Aiayu?
- Timeless design that endures across seasons.
- Responsible materials and documented processes.
- Long lifespan through high quality and thoughtful craftsmanship.
- Scandinavian aesthetics that fit modern homes.
Shop Aiayu at Studio Hafnia
Discover our selection of Aiayu bed linen, cushions, throws, and home textiles at Studio Hafnia. Choose designs in natural materials that unite aesthetics, comfort, and responsibility – made to last.